Unified messages — Sent rich text messages with images, videos, audio, documents, buttons, and more
Template messages — Pre-approved messages that can initiate or re-engage conversations
You can additionally send cta and text speicic messages, though these are deprecated and will be removed in the future.
We will be adding support for other specific message types, such as contacts, location and call requests in the future.
Check conversation status first! You can only send regular (non-template) messages to active conversations. Use the Get Conversation endpoint to verify the conversation is active before sending.
Billing: Template messages are billed by Meta according to their pricing tiers. Regular messages within the 24-hour customer service window are free.